Press kit
Everything a journalist, editor or event organiser needs about the Institute of Goodness: the story in one paragraph, facts that can be checked, the founder’s biography, approved quotations, logos and a person to call.
Email the press deskThe Institute in one paragraph
The Institute of Goodness, founded by Ravi Sharma, works to make goodness visible, measurable and teachable. It defines goodness as the alignment of intent, action and impact toward the well-being of others, and builds three things on that definition: the Goodness Index™, a framework for measuring trust, integrity, compassion and responsibility in individuals, organisations and nations; Personal Social Responsibility (PSR), learning frameworks designed to run from kindergarten through graduation; and Seeds of Goodness, which recognises changemakers and the NGOs they lead.
Fifty words. The Institute of Goodness makes goodness measurable and teachable. Founded by former global CEO Ravi Sharma, it develops the Goodness Index — a new compass beside GDP — and Personal Social Responsibility learning for schools and universities. Anyone can check their own Goodness Score™, free and privately, at instituteofgoodness.org.
Strapline. Institutionalizing Goodness. Redefining Success.
Facts you can check
- Founder: Ravi Sharma — global CEO for 25 years, Distinguished Alumnus of IIT Roorkee, Chairman of the Boards of Governors of IIIT Una and IIIT Nagpur, Founder President of the IIT Alumni Council.
- Academic and knowledge partners: IIIT Hyderabad, IIT Hyderabad, TISS Mumbai, IIM Nagpur and the Heartfulness Institute.
- 70+ NGOs supported across 11 Indian states; 10+ million lives touched through their underlying work.
- Five foundations of goodness: integrity, compassion, responsibility, stewardship, respect.
- The Goodness Score: 15 questions the first time (about four minutes) and 40 on a return check. Results are saved privately to each person’s own account, stored in India.
- October 2026: IIT Hyderabad introduced India’s first academic credit course on goodness (LA2270), proposed by the Institute and taught by Ravi Sharma.
- Offices: New Delhi and Dehradun, India.
Approved quotations
All from Ravi Sharma’s columns in Business India (2026). Please attribute to “Ravi Sharma, founder, Institute of Goodness”.
- “What we do not measure, we do not value.”
- “Success without goodness is a net loss.”
- “A nation cannot police its way into integrity.”
- “GDP may determine the size of a nation, but character determines its soul.”
- “Goodness is the invisible infrastructure upon which everything else is built.”
- “The purpose of education is not to enhance the memory of students; it is to enhance their ability to learn.”
Founder biography
Short (60 words). Ravi Sharma is the founder of the Institute of Goodness. A Distinguished Alumnus of IIT Roorkee and one of India’s youngest telecom MNC CEOs, he led multi-billion-dollar businesses across four continents for more than 14 years before stepping away at fifty to work on nation-building. He chairs the Boards of Governors of IIIT Una and IIIT Nagpur and writes a column in Business India.
Long. The full biography, the six chapters of his journey and his portrait are on the founder’s page.
In the press
- Building the Character Infrastructure of India · Business India · 23 September 2026
- Viksit Bharat: Beyond economics · Business India · 16 September 2026
- Beyond examinations · Business India · 4 August 2026
- The Pentad of Life · Business India · 22 July 2026
- Richer, not Happier · Business India · 6 July 2026
- The road to Viksit Bharat 2047 · Business India · 25 May 2026
- Balance sheet's bankruptcy · Business India · 21 May 2026
- Redefining high performance · Business India · 7 May 2026
- Why do we need a Goodness Index? · Business India · 22 April 2026
- 'I decided to dedicate my life to spreading goodness' — the TISS convocation address · The Indian Eye · 28 December 2024
- IIT Hyderabad launches India’s first academic credit course on goodness · Press · October 2026
- Ravi Sharma appointed Chairperson of IIIT Una, Himachal Pradesh · ELE Times · 29 August 2023
Link to us
When you mention the Institute online, please link the word goodness, or our name, to https://www.instituteofgoodness.org/ — or deep-link to What is goodness? and the Goodness Score. Ready-made snippet:
Brand identity
From the Institute’s brand identity guidelines. Use the approved files; please do not recolour, stretch or add effects.
Purity, harmony, truth and holistic well-being.
Non-violence, compassion and respectful co-existence.
Active empathy, kindness and altruistic action.
Logo
An organic leaf mark for growth, with a golden solar circle for wisdom and vitality.
Which file to use
| Format | Best for |
|---|---|
| SVG | Websites and print at any size; stays sharp |
| PNG (1x–4x) | Slides, documents and social posts; 1x for screens, 3x–4x for print and large displays. Transparent background. |
| AI (Illustrator) | Designers and printers who need the master artwork |
| ICO | The small icon in a browser tab |
Colours
#5C953ELogotype and main leaf#ABC736Growth leaf accent#F1B229Sun emblem and tagline#FDFBF7Background canvasTypography
| Role | Typeface | Weight | Use |
|---|---|---|---|
| Logotype | Classic serif (e.g. Merriweather, Georgia) | Bold, all caps | Main titles, logo, formal headers |
| Pillars and subtitles | Clean sans-serif (e.g. Montserrat, Inter) | Bold / Medium | Taglines, sub-headers, pillar labels |
| Body copy | System serif / Georgia | Regular, 11 pt / 1.5 | Editorial text and documents |
Do
- Keep clear space around the logo equal to the height of the letter “I”.
- Use the approved colours: #5C953E, #ABC736, #F1B229.
- Place the logo on light or high-contrast, clean backgrounds.
Don’t
- Distort, stretch or change the proportions of the logo.
- Add drop shadows, heavy glows or unapproved gradients.
- Change the typography or replace the pillar tagline font.
